Ben Grossman on Sustainable Marketing: What You Need to Know
Ben Grossman is co-president of Grossman Marketing Group (GMG), an agency that specializes in sustainable marketing. Ben is a thought leader in this area and has spoken about it at various conferences around the world. In this blog post, Ben Grossman discusses some of the most important things business owners need to know about sustainable marketing. Ben Grossman: What You Need to Know About Sustainable Marketing As business owners, we are always looking for ways to reduce our environmental impact and operate in a more sustainable manner. We know that sustainability is important to our customers, employees, and other stakeholders. And, as the effects of climate change become more apparent, we feel an increasing sense of responsibility to do our part to mitigate its impact. However, sustainable marketing can be a complex and daunting topic. There are a lot of moving parts, and it can be difficult to know where to start. That's why I've put together this blog post discussing som...